How One Guarantee Transformed First‑Visit Chiropractic Results

Alan Bonebrake – Teaching Chiropractor – Plano, Texas

One of the things that I do is, everybody knows from the very start, if I don’t get a dramatic response on every visit, I don’t even charge it for the visit.

Ray Hrdlicka – Host – Chiropractors.Media

Wait, let’s, wait, wait, wait, let’s explore that.

Alan Bonebrake – Teaching Chiropractor – Plano, Texas

That’s totally non-threatening to that patient to come in.

Ray Hrdlicka – Host – Chiropractors.Media

Say that again. I want to hear that again.

Alan Bonebrake – Teaching Chiropractor – Plano, Texas

I tell the patients right from the start and they know it when they come in and I tell it to them and the person on the phone tells it to them. If the doctor doesn’t get a big discernible change on any given visit, he’s not even going to charge it.

Ray Hrdlicka – Host – Chiropractors.Media

Interesting.

Alan Bonebrake – Teaching Chiropractor – Plano, Texas

A lot of doctors have trouble with no-shows on the first visit. As a matter of fact, it’s so dramatic here in the Metroplex. Orthopedic surgeons, neurologists, OBGYNs, whatever, they have such a big no-show, they have a gap in there. So, they’re making them pay half of the fee to make sure they show up. And if they don’t show up, they forfeit the fee.

So, I’ve eliminated the no-shows.

Ray Hrdlicka – Host – Chiropractors.Media

Yeah, I mean, it’s a guarantee, it is a form of a guarantee and to the patient, that relief is a guarantee. So, I can see that.