Chiropractor Alan Bonebrake Discusses His Radio Show Success versus Other Chiropractors and MD’s

Ray Hrdlicka – Host – Chiropractors.Media

We’ve been talking about the business side of chiropractic, and that is something that I don’t believe schools teach.

Alan Bonebrake – Teaching Chiropractor – Plano, Texas

They don’t.

Ray Hrdlicka – Host – Chiropractors.Media

And you have to learn it on your own.

Alan Bonebrake – Teaching Chiropractor – Plano, Texas

The ad people don’t teach ’em, and every one was a different condition. And I would literally have patients call in and doctors call in hating me. Nobody can take care of all that stuff. I’m going. And after a while, they’d understand, well, there’s not that many actors around, so he must be taken care of, you know?

I formed those radio ads in a very specific way that nobody else would. And everybody’s asking me, you know, I freely talk with people. They say, how are you getting all those people to come in? Because they had ads. I’d say, well, I’d just ask them. I do too, but I can’t get them to come in. Well, I didn’t tell them exactly what I was telling the patient.

And, you know, I wasn’t giving anything away to the patient. I wasn’t paying the patient to come in, but they freely came in because of how I put it to them.